Starbucks Korea announced it will close all stores early to provide history training to staff members following public criticism of a recent marketing campaign.

The coffee chain's decision comes after facing backlash over promotional materials that sparked controversy among South Korean consumers. The nature of the marketing campaign and specific historical concerns raised have not been detailed in the company's announcement.

All Starbucks locations across South Korea will close earlier than normal operating hours to accommodate the mandatory training sessions for employees. The training is expected to cover historical topics relevant to the region.

The move represents the company's response to public criticism and appears aimed at addressing cultural sensitivity concerns that arose from the controversial campaign. Starbucks Korea has not specified the duration of the training program or when normal operating hours will resume.

South Korea has a complex history with various neighboring countries and colonial periods, making cultural and historical awareness particularly important for international brands operating in the market.