The Washington Post is facing a class-action lawsuit filed Thursday that alleges the news organization engaged in surveillance pricing practices by using subscriber data to charge loyal customers higher rates.

The lawsuit claims the publication collected and analyzed customer information to implement discriminatory pricing strategies, potentially charging different subscription rates based on user behavior and loyalty patterns. The legal action represents subscribers who believe they were subjected to unfair pricing practices.

Surveillance pricing refers to the practice of using collected consumer data to adjust prices dynamically, often resulting in loyal customers paying more than new subscribers for the same service. The technique has drawn scrutiny from consumer advocacy groups and regulators who argue it exploits customer relationships.

The Washington Post has not immediately responded to requests for comment regarding the allegations. If successful, the class-action suit could result in compensation for affected subscribers and changes to the company's pricing practices.

The lawsuit adds to growing legal challenges facing major media and technology companies over their data collection and pricing practices, as consumer protection advocates push for greater transparency in algorithmic pricing decisions.