Activists erected a 40-foot inflatable effigy of Elon Musk in Times Square to protest the AI platform Grok and raise concerns about risks to investors.

The demonstration comes amid reports that Grok's website continues to host sexualized deepfake images. A recent investigation identified dozens of digitally manipulated images and videos on the platform, including depictions of celebrities and at least one prominent U.S. politician.

The deepfake content reportedly includes what are described as "nudified" images created without the consent of the individuals depicted. This type of non-consensual intimate imagery has become an increasing concern as AI image generation technology becomes more accessible.

The Times Square protest aimed to draw public attention to what activists characterize as risks posed by Musk's involvement with the platform. The demonstration represents growing scrutiny of AI platforms and their content moderation practices.

Grok is an AI chatbot developed by xAI, a company founded by Musk. The platform has faced previous criticism over its content policies and the types of material it generates or hosts.