Board, a gaming startup founded by Mirror fitness company creator Brynn Putnam, has raised $20 million in Series A funding led by Union Square Ventures. The company has already sold thousands of units of its gaming platform since launching.

The startup describes its product as "together tech" designed to bring people into the same physical room for shared gaming experiences. This represents a shift from Putnam's previous venture, Mirror, which was a home fitness company that sold interactive workout mirrors.

Putnam founded Mirror in 2018, which became a prominent player in the home fitness market during the pandemic. The company was later acquired by Lululemon for $500 million in 2020, though it faced challenges as demand for home fitness equipment declined post-pandemic.

Board's Series A funding round signals investor confidence in the concept of technology that encourages in-person social interaction, contrasting with many digital platforms that connect people virtually. Union Square Ventures, known for investments in companies like Twitter, Foursquare, and Coinbase, led the investment round.

The gaming startup's early sales figures suggest market demand for its social gaming platform, though specific details about the product features and pricing were not disclosed. The funding will likely support product development and market expansion as Board looks to establish itself in the competitive gaming and entertainment technology sector.