Three major social media platforms unveiled new features this week designed to enhance user engagement and expand revenue opportunities for creators and event organizers.

X announced the launch of its "React with Video" feature, allowing users to respond to posts using video content rather than traditional text or emoji reactions. The feature represents X's continued efforts to encourage more dynamic forms of user interaction on the platform.

Meta is testing a new "Series" feature for episodic content on both Instagram and Facebook through its Reels format. The feature would allow creators to organize related video content into episodic series, potentially making it easier for audiences to follow ongoing content themes. Meta confirmed to TechCrunch that the company is exploring monetization options for the new feature but declined to provide specific details about potential revenue models.

Separately, social event planning platform Partiful announced it is integrating ticketing and payment processing directly into its app. The move marks Partiful's first major step toward monetization since launching as a free service. Users will now be able to sell tickets for events directly through the platform rather than directing attendees to external payment systems.

These developments reflect broader industry trends as social media platforms seek new ways to retain users and provide revenue streams for content creators amid increasing competition for audience attention.