Amazon announced that its annual Prime Day shopping event will take place from June 23-26, marking a return to June timing after previous scheduling variations. The event will span four days, continuing the extended format the company has used in recent years.

Prime Day is Amazon's flagship sales event exclusively for Prime members, featuring discounts across thousands of products. The timing places the event in late June, which has historically been Amazon's preferred window for the promotion.

The announcement comes as consumers continue to face elevated prices across various categories due to ongoing inflation pressures. Amazon's sales events have become increasingly important for both the company and shoppers seeking discounted merchandise.

Amazon Prime membership is required to participate in Prime Day deals. The membership service, which costs $139 annually or $14.99 monthly, includes benefits such as free shipping, streaming services, and exclusive access to sales events like Prime Day.