A Blue Origin New Glenn rocket exploded in a massive fireball during a ground test at the company's launch facility in Florida, according to multiple reports and footage of the incident.

The rocket, built by Jeff Bezos' space company, burst into flames during what the company described as a "hotfire test" on the launchpad. Live footage showed the vehicle engulfed in a ball of fire that spread across the surrounding area.

Blue Origin confirmed on social media that "all personnel have been accounted for" following the explosion, indicating no injuries resulted from the incident. The company had been preparing the New Glenn rocket for an upcoming mission that was scheduled to carry 48 satellites into space.

The explosion represents a significant setback for Blue Origin as it seeks to compete with SpaceX in the commercial space launch market. The company had previously conducted a successful launch of its New Glenn rocket last month, marking its third such mission.

The New Glenn rocket is designed to be a heavy-lift vehicle capable of carrying large payloads to orbit. The cause of the explosion during the ground test remains unclear, and Blue Origin has not yet provided details about the investigation or timeline for future launches.