Deckers Reports Strong Hoka Sales Growth While Ross Stores Raises Outlook
Deckers' Hoka brand achieved record quarterly sales of $671.2 million, while discount retailer Ross Stores raised its full-year sales outlook.
Two major retailers reported positive sales developments, with footwear company Deckers highlighting strong performance from its Hoka brand and Ross Stores raising its annual sales projections.
Deckers reported that Hoka sales increased 15% to $671.2 million in the fourth quarter, representing the athletic footwear brand's largest quarter on record. Chief Executive Stefano Caroti noted the continued strong demand for the brand's products during the period.
Meanwhile, discount retailer Ross Stores revised its outlook upward following better-than-expected sales performance. The company now projects comparable sales growth of 6% to 7% for the current fiscal year, compared to its previous forecast of 3% to 4% growth.
Comparable sales, which measure performance at stores and digital channels operating for at least 12 months, serve as a key metric for retailers to demonstrate organic growth excluding the impact of new store openings.
Both companies' positive results reflect different segments of the retail market, with Deckers benefiting from continued athletic footwear demand and Ross Stores capitalizing on consumer interest in discount retail options.