Spencer Pratt, former star of MTV's reality show "The Hills," is running for mayor of Los Angeles with the help of artificial intelligence-generated campaign videos created by his supporters.

The AI-produced videos have gained significant traction on social media platforms, with some achieving viral status. These digital campaign materials represent a novel approach to political outreach in what has been characterized as an election year full of surprises for America's second-largest city.

Pratt's unconventional campaign strategy comes as Los Angeles faces various challenges, including concerns about the local entertainment industry. The city has experienced years of decline in film and television production, resulting in tens of thousands of job losses in what was once considered the heart of Hollywood.

While the AI videos have generated online attention and engagement, political observers note that viral social media content does not necessarily translate to voter support or electoral success. The effectiveness of this digital-first campaign approach in converting online buzz into actual votes remains to be seen as the mayoral race progresses.