Chinese fast-fashion giant Shein has acquired US-based apparel retailer Everlane, according to reports from Puck News cited by multiple outlets.

The acquisition brings together two companies with contrasting business models and brand positioning. Shein has built its business on ultra-fast fashion with extremely low prices, primarily targeting young consumers through social media marketing and direct-to-consumer sales. The Singapore-based company has grown rapidly in recent years to become one of the world's largest online fashion retailers.

Everlane, founded in 2011 and based in San Francisco, has positioned itself as a sustainable and ethical fashion brand emphasizing transparency in its supply chain and pricing. The company markets higher-quality basics and has cultivated a following among consumers seeking alternatives to traditional fast fashion.

Financial terms of the deal were not disclosed in the initial reports. The acquisition comes as Shein continues its global expansion and faces increasing scrutiny over labor practices, environmental impact, and product safety concerns.

Both companies primarily operate through direct-to-consumer online sales channels, though Everlane also maintains some physical retail locations. The deal represents Shein's continued efforts to diversify its brand portfolio and expand its presence in Western markets.