YouTube announced it is expanding access to its artificial intelligence-powered deepfake detection program to all users aged 18 and older, allowing individuals to search for potential AI-generated videos that feature their likeness without permission.

The likeness detection feature works by having users submit a selfie-style facial scan, which the platform then uses to monitor YouTube's vast video library for similar-looking content. When the system identifies potential matches, it sends alerts to the user who submitted the scan.

The expansion represents a significant broadening of the tool's availability, as it was previously limited to a smaller group of users during its testing phase. The move comes as concerns grow about the proliferation of deepfake technology and its potential for misuse, including creating unauthorized videos of real people.

Youtube's deepfake detection system is part of broader industry efforts to combat synthetic media that could be used for harassment, misinformation, or other harmful purposes. The platform has been working to develop technological solutions to help users identify and report AI-generated content that uses their likeness without consent.

The timing of this expansion coincides with ongoing developments in the AI industry, as companies continue to develop both generative AI tools and detection systems to address potential misuse of the technology.