Red Lobster is working to revive its signature Endless Shrimp promotion after the offering contributed to the seafood chain's financial troubles and bankruptcy filing.

The restaurant company has spent months planning and debating how to make the popular promotion more profitable while maintaining customer appeal. The previous iteration of the unlimited shrimp deal reportedly led to significant losses for the chain.

Company executives indicated they are eliminating what they referred to as 'shrimp police' - presumably restrictions or monitoring mechanisms that limited the promotion's appeal to customers.

The chain's bankruptcy proceedings have allowed management to restructure operations and reconsider promotional strategies that previously impacted profitability. The Endless Shrimp offer has been one of Red Lobster's most recognizable marketing campaigns.

Details about the revised promotion's pricing, timing, and specific changes have not been disclosed. The company continues operating locations while working through the bankruptcy process.