Burberry reported a 5% increase in sales as the British luxury fashion house continues implementing its turnaround strategy amid challenging global market conditions.

The company cited strong growth in key markets including the Americas and China as driving factors behind the sales increase. The performance comes as Burberry works to revitalize its brand and operations through an ongoing restructuring plan.

The sales growth occurred against a backdrop of difficult market conditions attributed to geopolitical instability affecting the luxury goods sector globally. Despite these headwinds, Burberry indicated its turnaround efforts are progressing as planned.

Meanwhile, luxury watch retailer Watches of Switzerland projected organic revenue growth of 5% to 10% for its fiscal 2027 on a constant-currency basis. The company attributed the forecast to strong demand in the U.S. market, highlighting continued strength in certain segments of the luxury retail sector despite broader market challenges.