Meta CEO Mark Zuckerberg announced Wednesday the launch of Incognito Chat, a new feature for the company's AI chatbot that encrypts conversations and does not store chat history on servers.

Zuckerberg described the feature as "completely private" and claimed it represents "the first major AI product where there is no log of your conversations stored on servers." Messages sent through Incognito Chat are not saved in users' chat history, similar to incognito modes offered by other AI chatbot services.

The company says its implementation differs from competitors' private chat modes, though specific technical details about the encryption and privacy measures were not immediately disclosed. The feature appears to be part of Meta's broader push into artificial intelligence services across its platforms.

Cybersecurity experts have raised concerns about the implications of chat deletion features. One expert noted that removing chat history could create accountability issues if problems arise with AI interactions, as there would be no record of the conversation for review or analysis.

The announcement comes as tech companies increasingly compete to offer AI chatbot services while addressing growing privacy concerns from users. Meta has faced scrutiny over data handling practices in the past, making privacy features a key consideration for user adoption of its AI products.