Google unveiled the Fitbit Air, a $99 screenless fitness tracker that marks the company's entry into the minimalist wearable device market dominated by competitors like Whoop. The device features a metallic fabric clasp design and relies on smartphone connectivity rather than an integrated display.

The Fitbit Air is powered by Google's Gemini artificial intelligence technology and emphasizes simplicity in its design approach. The tracker represents Google's attempt to offer a compelling alternative in the screenless fitness monitoring segment, which has gained popularity among users seeking less intrusive health monitoring.

Alongside the hardware launch, Google announced significant changes to its health and fitness software ecosystem. The company plans to rebrand the existing Fitbit app to "Google Health," positioning it as a centralized platform for health and fitness tracking services.

Google will discontinue its Google Fit application by the end of the year as part of this consolidation effort. The newly branded Google Health app will serve as the primary interface for users of both existing Fitbit devices and the new Fitbit Air tracker.

The moves represent Google's strategy to streamline its health technology offerings under a unified brand while expanding its presence in the competitive fitness wearables market. The company continues to maintain the Fitbit brand for its hardware products while integrating its software services under the Google Health umbrella.