Market research startup Brox has announced a strategic funding round following what the company reported as 10x revenue growth, based on its platform that creates digital replicas of real people for instant surveying.

The 14-person company has built what it calls "digital twins" of 60,000 real individuals, allowing enterprises to conduct market research in hours rather than the traditional 12-week cycle. CEO Hamish Brocklebank said the digital twins are "one-to-one replicas of actual, real individuals" created through extensive interviews with consenting participants.

The platform differs from competitors that use synthetic personas generated by large language models. Brox conducts deep interviews with real people, collecting up to 300 pages of data per participant, including demographic information, psychological profiles, and decision-making patterns. The company maintains panels of high-net-worth individuals and specialized professionals like dermatologists.

Brox currently operates in the United States, United Kingdom, Japan, and Turkey, focusing primarily on pharmaceutical and financial services clients. Use cases include predicting vaccine hesitancy among physicians and simulating how bank depositors might respond to geopolitical events.

The company operates as a Software-as-a-Service platform with annual subscriptions starting at $100,000 and scaling up to $1.5 million for larger deployments. Clients receive unlimited usage rights during their contract period, allowing them to run multiple simulations without incremental costs.

To maintain data accuracy, Brox regularly re-contacts the real-world counterparts of its digital twins. For high-value participants, the company has issued Stock Appreciation Rights to incentivize continued participation. The platform plans to expand into the Middle East and Asia-Pacific regions.