Former Nintendo of America President Reggie Fils-Aimé disclosed during a recent New York University lecture that Nintendo ceased selling products to Amazon during the Nintendo DS era due to the retailer's requests for preferential treatment.

According to Fils-Aimé, Amazon sought arrangements that would have potentially damaged Nintendo's relationships with other retail partners and could have violated legal requirements. The former executive indicated these requests prompted Nintendo's decision to halt direct sales to the e-commerce platform.

The dispute occurred during the height of the Nintendo DS handheld console's popularity, when the gaming device was experiencing significant commercial success. Nintendo's decision to stop selling through Amazon represented a notable business relationship breakdown between two major companies.

Fils-Aimé, who served as Nintendo of America's president from 2006 to 2019, made these comments as part of his lecture series at NYU. The two companies have since restored their business relationship, with Nintendo products now available through Amazon's platform.

Neither Nintendo nor Amazon has provided additional public comment regarding the specific nature of the preferential treatment requests or the timeline for when their business relationship was restored.