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EntertainmentMay 1

Small Designer Sues Kim Kardashian's SKIMS Brand Over Name Dispute

A small-scale designer has filed a lawsuit against Kim Kardashian's SKIMS brand, alleging trademark infringement and unfair business practices.

Synthesized from 2 sources

A small designer has filed a lawsuit against Kim Kardashian's SKIMS brand, alleging the celebrity-backed company has infringed on her business name and used its market power to damage her operations.

According to court documents, the plaintiff claims SKIMS has dominated the market through celebrity influence despite not owning the trademark in question. The lawsuit alleges that Kardashian's brand has overwhelmed the smaller business through its extensive reach and resources.

SKIMS, valued at approximately $5 billion, has become one of the most prominent shapewear and clothing brands since its launch. The company has leveraged Kardashian's celebrity status and social media presence to build a massive consumer following.

The legal dispute highlights ongoing tensions in the fashion industry between established celebrity brands and smaller designers over trademark rights and market competition. The outcome could have implications for how celebrity-backed companies navigate trademark disputes with existing businesses.

Neither SKIMS nor representatives for Kim Kardashian have publicly responded to the allegations contained in the lawsuit. The case is currently pending in court.

Sources (2)

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