OpenAI has updated the privacy policy for its ChatGPT service to enable marketing cookies by default for users of the free tier. The change allows the company to track user behavior as part of efforts to convert free users into paying subscribers.

According to the updated policy, OpenAI will use cookies for tracking purposes specifically aimed at encouraging free users to upgrade to paid subscription plans. The policy explicitly outlines how the company collects and uses this data for marketing and conversion optimization.

The privacy policy change affects users who access ChatGPT without a paid subscription. These users will now have marketing cookies enabled automatically, though the specific opt-out mechanisms available to users were not detailed in the policy announcement.

This update represents a shift in how OpenAI approaches user data collection for its flagship AI chatbot service. The company has been working to monetize its free user base while maintaining growth in its subscription offerings since launching ChatGPT to widespread public adoption.

The timing of the privacy policy change comes as AI companies continue to refine their business models and revenue strategies in the competitive artificial intelligence market.