Amazon Prime Video has reached a first-of-its-kind broadcasting agreement with Duke University to stream three high-profile basketball games during the upcoming season. The games will feature matchups against UConn, Michigan, and Gonzaga.

The deal represents a significant expansion of Amazon's sports broadcasting portfolio and marks the first arrangement of its type for college basketball. The streaming platform has been steadily building its sports content offerings in recent years, adding NFL Thursday Night Football and other live sporting events.

According to reports, the broadcasting partnership is expected to generate substantial revenue opportunities through name, image, and likeness (NIL) deals for student-athletes. The financial details of the Amazon agreement have not been disclosed.

The three games will showcase some of college basketball's most prominent programs. Duke, consistently ranked among the nation's top teams, will face traditional powerhouses UConn and Michigan, along with perennial contender Gonzaga. These matchups are expected to draw significant viewership on the streaming platform.

The agreement reflects the evolving landscape of sports media rights, as streaming services increasingly compete with traditional television networks for premium content. Amazon's investment in college sports programming follows similar moves by other tech companies seeking to capture audiences through exclusive sporting events.