Netflix has begun rolling out a redesigned mobile application featuring a new vertical video feed called "Clips" that resembles popular social media platforms like TikTok.

The Clips feature allows users to scroll through short video highlights taken from Netflix's original programming, including shows and movies available on the platform. The vertical format mirrors the design popularized by social media apps that focus on short-form video content.

According to Netflix, the primary purpose of the Clips feed is to help subscribers discover new content they might want to watch. Users can browse through curated highlights from various Netflix productions without having to search through the platform's traditional menu system.

The feature represents part of a broader redesign of Netflix's mobile application. The company is gradually rolling out the updated app to users, making the Clips feed a central component of the new mobile experience.

The introduction of Clips reflects the streaming industry's ongoing efforts to adapt user interface design elements from social media platforms, particularly those focused on short-form video content that has gained significant popularity among mobile users.