Detroit Lions wide receiver Jameson Williams has filed a lawsuit against the NCAA, Big Ten Conference, and Southeastern Conference, alleging the organizations unlawfully profited from his name, image, and likeness without compensation.

The lawsuit represents part of ongoing legal challenges facing college athletics organizations over student-athlete compensation rights. Williams, who played college football at Ohio State and Alabama before entering the NFL, claims the defendants used his identity for commercial purposes during his collegiate career.

The legal action comes amid broader discussions about athlete compensation in college sports, particularly following changes to NCAA rules that now allow current student-athletes to profit from their name, image, and likeness through endorsement deals and other arrangements.

Williams was selected by the Detroit Lions in the first round of the 2022 NFL Draft after transferring from Ohio State to Alabama for his final collegiate season. The specific damages sought in the lawsuit were not immediately disclosed.

The NCAA, Big Ten, and SEC have not yet publicly responded to the lawsuit. Similar legal challenges have emerged from other former college athletes seeking retroactive compensation for the use of their likenesses in various media and promotional materials.