Match Group, the parent company of dating platforms including Tinder and Hinge, has invested $100 million in Sniffies, a mobile application designed for gay men to connect with others in their vicinity.

Sniffies operates as a location-based platform that allows users to find and connect with other gay men nearby. The app has gained popularity within its target demographic as an alternative to more traditional dating platforms.

The investment represents Match Group's latest effort to expand its portfolio of dating applications and attract new mobile users to online dating services. The company has been seeking to diversify its offerings as competition in the dating app market continues to intensify.

Match Group's existing portfolio includes several major dating platforms that serve various demographics and relationship goals. The addition of Sniffies would add a specialized platform focused specifically on the gay male community to the company's collection of brands.

The $100 million investment signals Match Group's confidence in Sniffies' growth potential and its strategy of acquiring or investing in niche dating platforms that serve specific communities within the broader online dating market.