Cash App, the financial technology company owned by Jack Dorsey's Block, announced this week that it is expanding its youth-focused financial services to include children between the ages of 6 and 12.

The company currently offers financial services to teenagers and is now seeking to capture a younger demographic as part of its growth strategy. The expansion represents Cash App's effort to build relationships with potential long-term customers by introducing financial services at an earlier age.

The move reflects a broader trend among technology companies seeking new customer segments to drive growth. Financial technology firms have increasingly focused on younger demographics, viewing early engagement as a pathway to establishing lasting customer relationships.

Cash App has not yet released specific details about what features and safeguards will be included in services designed for children in the 6-12 age range. The company's existing teen services provide a foundation for the expansion into younger age groups.

The announcement comes as fintech companies face increased scrutiny over youth-targeted financial products and the appropriate age for introducing financial services to children.