PepsiCo has withdrawn its sponsorship from London's Wireless Festival following the announcement that Kanye West would headline the event, amid criticism from British Prime Minister Keir Starmer.

Prime Minister Starmer expressed concern about West's scheduled appearances at the festival, citing the rapper's previous antisemitic remarks. Starmer said he was "deeply concerned" that West had been booked to perform at the event.

The controversy stems from West's history of making antisemitic and racist comments, which have drawn widespread condemnation and led to the termination of several business partnerships in recent years.

PepsiCo's decision to end its sponsorship represents a significant corporate response to the booking decision. The beverage giant had been a sponsor of the annual music festival held in London.

The Wireless Festival is a major summer music event in London that typically attracts tens of thousands of attendees. The festival organizers have not yet responded publicly to the Prime Minister's criticism or PepsiCo's withdrawal.