Fortune magazine reported that AI-assisted stories generated nearly 20% of its web traffic during the second half of 2025, marking a significant shift in how major publications are incorporating artificial intelligence into their content strategies.

Most of these AI-assisted articles were produced by journalist Nick Lichtenberg, according to the publication. The development represents one of the most concrete examples to date of a major media organization successfully integrating AI tools into its regular editorial operations.

The traffic figures suggest that readers are engaging with AI-assisted content at substantial rates, indicating potential acceptance of this hybrid approach to journalism. Fortune's experience could serve as a case study for other media organizations considering similar AI integration strategies.

The use of AI in journalism has been a subject of ongoing debate within the media industry, with publishers weighing potential efficiency gains against concerns about editorial quality and transparency. Fortune's reported success with AI-assisted content may influence how other publications approach this technology going forward.