French spirits company Pernod Ricard has held merger discussions with Brown-Forman Corp., the American distiller behind Jack Daniel's whiskey, according to sources familiar with the matter.

The talks between the two major spirits producers were confirmed by multiple sources, though details about the scope and timing of the discussions remain limited. Brown-Forman, based in Louisville, Kentucky, is known primarily for its Jack Daniel's Tennessee whiskey brand, one of the world's best-selling American whiskeys.

Pernod Ricard, headquartered in Paris, is among the world's largest spirits companies with a portfolio that includes Absolut vodka, Chivas Regal scotch whiskey, and Jameson Irish whiskey. A potential combination with Brown-Forman would significantly expand the French company's presence in the American whiskey market.

Brown-Forman has been controlled by the founding Brown family since its establishment in 1870. The company has built Jack Daniel's into a global brand while maintaining its traditional Tennessee production methods and marketing approach.

The spirits industry has seen consolidation activity in recent years as companies seek to expand their geographic reach and brand portfolios. Both companies have not publicly commented on the reported discussions.

It remains unclear whether the talks are ongoing or what terms might be under consideration. The potential transaction would require approval from Brown-Forman's controlling shareholders and regulatory authorities.