BuzzFeed demonstrated new artificial intelligence-powered social applications at the South by Southwest conference as part of efforts to develop new revenue streams. The media company's presentations at SXSW reportedly received subdued responses from attendees.

Separately, presentation platform Gamma announced the launch of AI image generation tools designed to compete with established design platforms Canva and Adobe. The new product, called Gamma Imagine, allows users to create brand-specific visual content through text prompts.

Gamma Imagine enables the generation of various marketing and business materials, including interactive charts, visualizations, marketing collateral, social media graphics, and infographics. Users can input text descriptions to produce customized visual assets for their organizations.

Both developments reflect ongoing industry efforts to integrate AI capabilities into consumer and business applications. Media companies like BuzzFeed have been exploring AI-powered products as traditional digital advertising revenue faces challenges, while design software providers are incorporating generative AI to enhance their platforms' capabilities.

The announcements come as companies across multiple sectors continue to introduce AI-enhanced products and services, particularly those utilizing generative artificial intelligence for content creation and design applications.