Amazon has launched new ultra-fast delivery options in US cities, offering customers the ability to receive packages within one hour or three hours of ordering.

The new service provides two delivery speed tiers with different pricing structures for Prime and non-Prime customers. Amazon Prime subscribers will pay $9.99 for one-hour delivery and $4.99 for three-hour delivery. Customers without Prime memberships face higher fees, with one-hour delivery costing $19.99 and three-hour delivery priced at $14.99.

The introduction of these expedited shipping options represents Amazon's continued expansion into ultra-fast delivery services as competition intensifies in the retail sector. The move appears designed to challenge competitors like Walmart in the rapidly growing same-day and ultra-fast delivery market.

The rollout comes as consumer expectations for faster shipping continue to rise and retailers increasingly compete on delivery speed. Ultra-fast shipping has become a growing trend across the US retail landscape, with multiple companies investing in logistics infrastructure to meet demand for near-instant fulfillment.

Amazon has not specified which US cities will initially receive the new delivery options or provided details about plans for broader geographic expansion of the service.