The BBC has signed a three-year extension deal for both The Traitors and Celebrity Traitors, securing the shows' place on television until 2030. The announcement comes after strong ratings performance that executives describe as making the programs television phenomena.

Hosted by Claudia Winkleman, The Traitors has become a popular reality competition where contestants attempt to identify hidden traitors among their group while competing for prize money. The show's fourth series concluded in January with contestants Rachel Duffy and Stephen Libby winning the competition.

For the upcoming series, producers have confirmed they will remove a controversial twist that was implemented in the most recent season. Show executives acknowledged the twist caused disruption during filming and ultimately did not provide a satisfying viewing experience for audiences.

The extended deal covers both the regular civilian version of The Traitors and its celebrity spin-off format. The decision to lock in both shows through 2030 reflects the BBC's confidence in the franchise's continued popularity and international appeal.

The series has gained recognition beyond the UK, with versions of the format being produced in multiple countries. The show's success has been attributed to its psychological gameplay elements and Winkleman's hosting style, which have resonated with audiences across different demographics.