Amazon has rolled out a new personality option for its premium Alexa+ service called "Sassy," which is designed specifically for adult users and allows the voice assistant to use profanity and deliver more irreverent responses.

The new personality mode enables Alexa to curse and provide sarcastic or mocking responses to users, marking a departure from the traditionally polite and helpful tone of the standard Alexa experience. The feature is positioned as an adults-only option within the Alexa+ subscription service.

Despite the edgier language capabilities, Amazon has maintained content restrictions for the Sassy personality. The voice assistant will not engage with not-safe-for-work (NSFW) content, keeping the feature limited to profanity and playful roasting rather than explicit material.

The introduction of the Sassy personality represents Amazon's effort to diversify the user experience with its voice assistant technology and cater to adult users seeking a less formal interaction style. The feature is available exclusively to Alexa+ subscribers, Amazon's premium voice assistant service that offers enhanced capabilities beyond the standard free Alexa experience.

The move reflects broader trends in AI assistant development, where companies are exploring more varied personality options to appeal to different user preferences while maintaining appropriate content boundaries.