Amazon is planning to move its annual Prime Day shopping event to June from its traditional July timing, Bloomberg News reported.

The change would represent a shift in the scheduling of one of the retail giant's most significant sales events of the year. Prime Day has typically been held in July since its launch in 2015, serving as a mid-year shopping event for Amazon's Prime membership subscribers.

The event offers exclusive deals and discounts across a wide range of products to Prime members, who pay an annual or monthly fee for expedited shipping and other benefits. Prime Day has become a major revenue driver for Amazon and often influences competitor retailers to hold their own promotional events.

Amazon has not officially confirmed the timing change. The company did not immediately respond to requests for comment regarding the reported schedule adjustment.

The potential shift to June would move the event earlier in the summer shopping season, potentially ahead of back-to-school purchasing periods that typically begin in late summer.