Netflix is reportedly acquiring an artificial intelligence company associated with actor Ben Affleck for a sum that could reach $600 million, according to multiple media reports.

The potential acquisition would rank among the streaming giant's largest deals to date, representing a significant investment in AI technology as entertainment companies increasingly seek to integrate artificial intelligence into their operations.

Details about the specific AI startup, its technology focus, and Affleck's role in the company were not immediately available. The exact structure of the deal and whether the full $600 million represents the total potential value or includes performance-based incentives also remains unclear.

Netflix has been expanding its technology investments as it faces increased competition in the streaming market and looks for ways to enhance content creation and recommendation systems. The company has previously made strategic acquisitions to bolster its technological capabilities and content production infrastructure.

The entertainment industry has shown growing interest in AI applications, from content recommendation algorithms to production assistance tools. Major studios and streaming platforms have been investing in AI technology to streamline operations and improve viewer experiences.