Lego Group reported strong financial performance in 2025, with consumer sales rising 16% compared to the previous year, according to company figures released recently.

The Danish toy manufacturer's growth significantly outpaced the broader global toy market, which saw a 7% increase during the same period. Lego's performance also exceeded that of several key competitors in the toy industry.

The sales figures represent a new record for the privately-held company, which has been expanding its global presence and product offerings in recent years. Lego has invested heavily in digital initiatives and new product lines while maintaining its core building block business.

The toy industry has faced various challenges including supply chain disruptions and changing consumer preferences, making Lego's double-digit growth particularly notable against the industry backdrop. The company's performance suggests strong consumer demand for its products across international markets.