Danish toymaker Lego is addressing multiple business challenges as it seeks to maintain growth amid rising costs and regulatory pressures.

The company is investing in new product lines including Pokemon-themed sets and interactive brick technology as it works to offset cost increases attributed to ongoing war impacts on global supply chains.

Separately, Lego's chief executive has publicly criticized a proposed wealth tax in Denmark, though specific details of the executive's statements were not available.

The dual challenges highlight the complex operating environment facing major Danish corporations as they balance domestic policy concerns with global market pressures and supply chain disruptions.

Lego has not released detailed financial projections regarding how these various factors may impact future earnings or pricing strategies.