50/FIFTY

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TechnologyMar 9

New Book Examines Apple's 50-Year Journey from Garage Startup to Tech Giant

Author David Pogue releases comprehensive history of Apple Inc., tracing company's evolution from 1971 founding to current status as trillion-dollar corporation.

Synthesized from 10 sources

CBS correspondent David Pogue has released a new book titled "Apple: The First 50 Years," offering a comprehensive examination of the technology company's evolution from its founding to its current position as a global tech leader.

The book traces Apple's origins to 1971, when the friendship between engineering prodigy Steve Wozniak and computer enthusiast Steve Jobs began. Their collaboration led to the creation of a machine they built and sold five years later, marking the beginning of what would eventually become the world's first trillion-dollar company.

For his research, Pogue conducted interviews with key figures including Apple co-founder Steve Wozniak and current CEO Tim Cook, among others. The book explores the vision of Steve Jobs and examines how the company's products and services have influenced technology, culture, and daily life in the 21st century.

The publication arrives as Apple marks its 50th anniversary, having transformed from a garage startup into one of the world's most valuable corporations. Pogue's work documents how the company not only helped reshape modern culture during its first half-century but also underwent significant internal transformations throughout its history.

The book represents the latest work from Pogue, who serves as a technology correspondent for CBS Sunday Morning and has previously authored numerous technology-focused publications.

Sources (10)

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CBS NewsMar 9, 2026, 2:31 PM
The evolution of Apple over 50 years
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CBS NewsMar 8, 2026, 1:18 PM
Extended interview: Tim Cook
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CBS NewsMar 8, 2026, 1:16 PM
Apple: The first 50 years
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