Manchester United has filed a complaint with social media platform X over what the club described as "sickening and irresponsible" AI-generated posts containing allegedly offensive and inaccurate claims.

The complaint follows similar action taken by Liverpool, indicating a broader concern among Premier League clubs about artificial intelligence-generated content targeting football organizations on the platform.

According to reports, the posts in question were created using artificial intelligence technology and contained content that the club deemed both offensive and factually incorrect. The specific nature of the claims has not been publicly detailed by Manchester United.

The incident highlights growing challenges that sports organizations and other public entities face with the proliferation of AI-generated content on social media platforms. Such technology can be used to create realistic-looking but fabricated posts that can spread misinformation or offensive material.

Both Manchester United and Liverpool's decision to formally complain to X suggests the content may have violated the platform's terms of service regarding harmful or misleading artificially generated material. The platform has faced increasing scrutiny over its content moderation policies since Elon Musk's acquisition.